“There’s a bunch of things that people need to look for on their website and they’ll often find themselves just building sites just to have them,” Borland told FOX23 News anchor Stephanie Grady. “Unfortunately, that’s not a good thing.”

When customers go into a restaurant and see a dirty floor, for example, they’re going to walk out, Borland said. The same is true for websites.

Watch the complete clip below.

Burst Marketing – having completed its merger of IntelliSites and ImPress Printing and Graphics – has solidified its position among the leading Marketing firms in the Capital Region.  (The Business Review ranks Burst Marketing in the top 10 for three years running.)

That’s’ all well and good, you say, but what does that mean for me and my business?

Fair enough.  So here’s the bottom line:  It means we’re even better at generating leads, launching new products and making your cash register ring.

The new Burst Marketing offers more marketing services, more focused strategies and creativity and even greater attention to generating returns on your marketing investment.  We’ve also added new creative talent and project managers to enhance our ability to deliver great work and outstanding service.

We’re still the best value in the Capital Region for web and traditional marketing services.

In addition to our core strengths in web design and marketing, print management, graphic design, and direct marketing,  we’ve added public relations, content development, video and extended our social media and inbound marketing capabilities.

And don’t forget what makes Burst really different from other agencies – strategy development with a laser-focus on achieving your goals.  And now, the new Burst Marketing offers marketing plans with Guaranteed Results. (contact us for more information)

Throughout this tough economy, we’ve been fortunate enough to continue to grow while most marketing firms haven’t.  Burst offers you the stability you’ll want in a long-term marketing partner.

We invite you to review our expanded menu of services.  Then call us to talk about growing your business.

If you have any other questions about the merger, please contact one of us.  Our emails are listed below.

Dave Vener, Chief Executive Officer, dvener@burstmarketing.net

Dave Borland, Chief Marketing Officer, dborland@burstmarketing.net

Sharon Lawless, Chief Operating Office,  slawless@burstmarketing.net

Burst Marketing was recently awarded four prestigious ADDY awards—having been nominated for seven—for several of our clients’ marketing projects. The ADDY Awards are hosted by the Albany Ad Club, as part of the American Advertising Federation’s local, regional and national competition for creative excellence.  The awards are given only to the very best marketers, and are chosen by a panel of nationally recognized advertising leaders.  We’re so proud because you’ve allowed us to create such work. Burst Marketing will move on to compete at the national level for two of the award-winning projects.

Burst received the following ADDY awards:

• Mixed Direct Campaign, B-to-B or Consumer
  Client: Andrea Langford Designs, Andrea Langford Direct Mailer

• Website, B-to-B HTML, Products
  Client: Adkad Technologies, Adkad Technologies Website

• Website, B-to-B HTML, Services
  Client: Take Shape Inc., Take Shape Website

• Website, Consumer HTML, Services
  Client: Albany Pine Bush Preserve Commission, Albany Pine Bush Preserve Website

Our CEO David Vener states, “We feel honored to receive these prestigious awards for our work. We are most thankful to our clients whom we work with as a team to achieve results by creating websites and print materials of this nature. In each case our work begins by creating a “blueprint” that identifies the road map to accomplish our client’s goals.”

A big thank you to our clients who push to make us better!

The school, in South Kent, CT, launched its iPad program this past fall and boasts a 92 percent digital adoption rate with etextbooks across all grade levels.

Gonzalo Garcia, their director of technology, marketing and communications, is rising as the answers-man for the country’s top private boarding schools since his school’s program is so far ahead of others.

Garcia was interviewed by reporters from the Wall Street Journal and USA Today.

Read the Wall Street Journal story.

Read the USA Today story here.

South Kent works with Classbook.com as their etextbook provider. View an interview with Classbook.com CEO Tony Pfister about digital textbooks.

Enter Burst Marketing and the IntelliSites web design team.

Using Adobe® Edge, which is currently in development, our team designed ad functionality using JavaScript and CSS to replicate an interactive Flash ad, but without Flash.

We also hand-coded, using CSS, the images so they display properly whether you’re holding the iPad horizontally or vertically.

Vertical View (click to view larger image):

Horizontal View (click to view larger image):

Thanksgiving is a time for coming together and reflecting on what we’re thankful for.

This holiday season, Burst Marketing will give thanks by donating one dollar to a local charity every time someone likes us on Facebook, up to $1,000, until Thanksgiving.

Click the button below:

Please tell your family, friends and employees.

Write on our wall and tell us what you are thankful for this Thanksgiving.

Here’s wishing you a happy and healthy holiday season.

Sincerely,
The Burst Marketing Team

The award was given for PEF’s Unique Double Enrollment email marketing campaign. PEF is one of ten finalists out of one of the largest and most competitive fields in the history of the awards.

The awards will be held at the Albany Crowne Plaza on October 6th, 2010.

Dave is well-known in the Albany web development community and recently co-founded Burst Marketing, which debuted at #8 in the Business Review list of Albany, NY Marketing Communications firms.  Dave will be discussing the latest developments and strategies in online marketing, as well as how goal setting can make the difference between getting a return on your marketing dollars and feeling like they’re being thrown into a black hole.

Listeners can hear Dave on the Time Warner Cable “Chamber Chat” show at 11:30 a.m. on Talk 1300.

via Long-time business owners form ‘umbrella’ company to share, streamline and expand – The Business Review (Albany):.

Three Local Businesses Team Up to Create A Capital Region Top 10 Marketing Communications Firm

Albany, NY – Today, the principals of the Capital Region’s largest independent web developer, a leading print management and design firm, and a nationally known business marketing strategist announce the launching of Burst Marketing. This new, full-service marketing partnership is unique in that it focuses on strategy first.  Then it builds goal-oriented creative and communications programs to help its clients reach short-term business objectives.

Burst Marketing was born from the teaming up of IntelliSites, the largest independent web designer in the Capital Region; imPress Printing & Graphics, Inc., one of the area’s oldest and largest print management and design firms; and Steve Banis, a Fortune 100 marketing pro, formerly of Banis Marketing.

Working together as Burst Marketing positions the new partnership among the top 10 marketing communications firms in the area.

“Together, we understand first-hand how today’s Web, social media, and other technology-based marketing tactics need to mesh with traditional marketing and advertising tools – to produce high returns on our clients’ marketing investments,” said Dave Borland, Burst Principal and president of IntelliSites, located in Albany.

“A Burst Marketing program is laser-focused on reaching measurable goals within a specific period of time,” according to Steve Banis. “We develop marketing strategy and deliver effective creative services that generate leads, customers and revenue. And we do it within today’s slimmer budgets.”

Dave Vener, Burst Principal and vice president of imPress, explains what else sets Burst apart: “We have a defined process for reaching specific business objectives – that’s what makes Burst Marketing different from advertising agencies and other marketing firms,” says Vener.

“So while many of our competitors sell themselves on how creative they are, we’re focused on building a client’s bottom line,” adds Sharon Lawless, imPress president and the fourth of the Burst founders. “That doesn’t mean we don’t ever deliver the pretty, cool stuff. It means we focus on goal-driven creativity that makes our clients’ phones ring. And they think that’s pretty cool.”

More about Burst Marketing, its partners, strategic process, products and work is at www.burstmarketing.net. Or by phone at 866.280.8202.

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Burst Marketing was founded in 2009 by principals of well-established Capital Region businesses who, together, mesh the best of today’s new marketing with traditional marketing communications services. Burst programs are laser-focused on reaching measurable goals within a specific period of time – through goal-driven creativity designed to generate leads, customers and revenue.

Contact:  Ruth Fein Wallens 518.858.7329 pr@burstmarketing.net

OR Steve Banis 866.280.8202 sbanis@burstmarketing.net